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Small Business Saturday Small Business Saturday is the one day each year that special attention is placed on supporting small businesses across America.  When customers shop small and local, most of that money stays within the community. This is huge considering the loss of revenue during the COVID-19 pandemic. What do you get when you shop small? For one, our customers get nothing but the best customer service experience in town. We pride in making everyone feel welcome. The Ugly Bug Fly Shop's staff is friendly, helpful, and knowledgeable. Many stores sell the same items as Ugly Bug. It's not always what you are buying but who you are buying from that makes your dollars well-spent. We want to be your favorite fly shop! You don't necessarily have to fish to shop here. We have a little something for everyone. Please come in to experience the best in customer service and support a small, locally owned business. ... Read More >

Black Friday Black Friday is upon us and we have some special deals in store for you! Each year, Americans race to their favorite stores in hopes of finding the best gifts at the best prices. You can do just that at the Ugly Bug Fly Shop. November 26th 9am-530pm All retail items discounted (with the exception of Gift Cards and Guided Trips). That's right! All fly fishing gear and terminal tackle are marked down for the occasion. Simms, Orvis, Fishpond, Duck Camp, Rio, Loon, Hareline, and so much more. Can't make into the fly shop? No problem! Shop Ugly Bug Online and use discount code: HOLIDAY21     ... Read More >

Top Rated Cold Weather Gear Fly Fishing on the North Platte requires functional clothing for the array of weather that our climate brings. It is not uncommon to see rain, snow, and sunshine all in a day. When you have the right gear, weather is never an issue. So what is the right gear and what brands are the best? Below are the best selling brands in fly fishing from our store right now! With a couple of options from each brand, we are confident you will find exactly what you need. Orvis Pro Men's Insulated Hoody Orvis has really upped their game in wader wear and fishing jackets. Their Pro line showcases durable and breathable outerwear that does not break the bank. The exceptional price point makes this piece one of our top rated cold weather gear choices.   Duck Camp Head Guide Fleece Hoodie Half Zip THIS! This pullover is the ultimate. It's versatile, sharp, and hard to keep in stock. Double fleece line pockets- one is kangaroo while the other is chest level. This hoodie will replace a bulky jacket with ease and warmth.   Simms ExStream Hooded Jacket Here it is! Simms Puff style jacket. Fully insulated with 120g blown Primaloft insulation. This jacket promises maximum warmth under waders- doing so without the bulk. This jacket is sharp, warm, and functional in the Wyoming cold.                 For all your cold weather gear needs, shop Ugly bug Fly Shop (307) 234-6905   ... Read More >